What are some unique business ideas in India?

This is the story of a startup which saw a problem in the F&B industry and is trying to solve it. LimeTray helps restaurants and cafes streamline their operations by the way of providing products and services like POS, IVR, CRM systems and analytics  dashboards and helps restaurants to reach out to their target customers by SEO, SEM activations, social media management, creating their online presence by way of building websites and mobile apps.With the success the restaurants have had with their services the word of mouth spread and without any aggressive marketing they managed to land an enviable clientele like Burger King India, Yo China! , Bercos, Krispy Crème, Subway, Theobroma and many more.

Restaurants might think that their success is solely due to their food, but that’s hardly the case.Over the past 2.5 years LimeTray has become a significant contributing factor to the success of restaurants popping up every day. So the restaurants do the emotional job with their astounding food but we tie up the guests socially to the place for them to keep coming back.

It all started as offering the restaurants online presence services like getting their own websites, mobile apps, in-house management systems and the works. Then it gradually evolved to building the marketing and sales team stronger to help the clients step up their social media game.

The feedback from the initial clients helped the teams to understand what the industry needs and the niche LimeTray products followed.

LimeTray builds a full-stack technology platform for restaurants across India. It has built products that help restaurants to run their day-to-day operations, including ordering, online presence management and customer relationship management (CRM).

In a matter of 2.5 years  LimeTray has spread its operations multiple cities including Delhi, Mumbai, Hyderabad, Bangalore, Chennai, Pune, Chandigarh, Ahemdabad and Jaipur employing 200+ people. It will soon expand its wings to international shores as well.


Category: Business ideas

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